Zola India supports rural artisans to pursue their traditional crafts and to express themselves through the creation of wearable art, helping to create sustainable economic opportunities. Zola India works with over 50 artisans across rural India – from Dhokra metalsmiths and Pattachitraartists from Odisha, Toda embroiderers from Tamil Nadu, wall mural artists from Kerala and Bidri metalsmiths from Karnataka. Gina shared with Koshi, that many of these artists are unable to continue in their traditional lineage of craft – as there is no longer a market locally for their work. Gina’s aim (and now ours!) is to get sustainable revenue to these artists, by finding them new customers in new markets, so that the world does not lose these art-forms.